Hermes
Growth & launch operator
I join when the product is real but the market hasn’t decided what you are yet. We sharpen the story, run KOL ops, and turn attention into action.
DeFi App
LAB
Deepr
Arcium
All work referenced below is from previous engagements. Receipts and definitions available on request.
Services
Three pillars. Clear deliverables. No “posting for the sake of posting.”
Narrative & launch system
- Positioning + messaging map (what you are / what you’re not)
- Launch arc (announce → follow-through → retention)
- Internal alignment so the team stops improvising
KOL / creator ops
- Selection + fit scoring (audience overlap, credibility)
- Briefs + creative guardrails (angles, CTAs, don’ts)
- Execution management + tracking + iteration
Distribution loops (X + community)
- Formats, cadence, reply systems
- IRL → social → onchain funnel planning
- Weekly reporting focused on outcomes
What you get in week 1
- A single narrative spine the team can repeat without drifting
- A campaign plan with owners, deadlines, and success events
- A distribution rhythm that doesn’t die after the first push
Not a fit
- You want a posting intern, or someone to “manage vibes” with KPIs as the whole job
- You want optics over outcomes
- You don’t ship decisions weekly
Case Studies
Past engagements. Short, honest snapshots: context → what I owned → what moved. Deeper breakdowns under NDA.
VALA — X & culture operations
Owned: voice, daily execution, reply systems, formats, lightweight activations, and coordination with internal teams.
- Built a repeatable posting + reply cadence that turned community energy into measurable reach and participation.
- Ran campaign mechanics that boosted participation without turning the timeline into a spam factory.
- Shipped on a weekly decision rhythm (less limbo, more output).
Receipts: posts reaching 79K, 118K and 1.2M views; account scale at ~39.6K followers.
LAB — pre‑TGE KOL / adviser support
Owned: outreach support, consistency, and keeping the story coherent while momentum built.
- Reliable execution and follow‑through (no missed handoffs).
- Contributed to ecosystem visibility via campaign-linked content + community mechanics.
Receipt: ranked #1 LAB Snapper on Cookie (screenshot below).
DeFi App — marketing initiatives
Owned: campaign coordination, creator/KOL execution support, and clean comms that kept shipping predictable.
- Clear timelines, crisp briefs, clean follow‑through.
- Optimised for behaviour change (signups, trades), not vanity screenshots.
Deepr Finance — strategic marketing partner
Owned: proactive strategy, rapid iteration, and tight collaboration to keep execution moving.
- Consistently brought new ideas and recommendations without needing constant direction.
- Community-first approach: real relationships, not shallow networking.
Account operations — @Fityeth
Owned: voice + execution on a high-scale account; shipped formats designed to win mindshare leaderboards.
Receipt: profile scale screenshot below.
Receipts
Receipts and references (click to zoom).
References
Fast, reliable, and easy to work with — Hermes drove attention and delivered results.
Professional, consistent, and smooth. Strong execution without noise.
Proactive from day one — community-first, outcomes-driven, and always available.
Feedback highlight: Real relationships, not performative networking — community-first energy that turns into outcomes.
More references available on request.
If you want a deeper breakdown, I can share anonymised dashboards or aggregated reports under NDA.
About
Producer brain, operator hands.
I work at the intersection of narrative, distribution and execution — especially when a team needs a splash (internally or externally) and wants it measured by outcomes, not vibes.
merch‑maxi | part‑time cult creator | full‑time chaotic neutral growth operator
Principles
- Community over hype. always.
- Distribution without conversion is cosplay
- If it can’t be tracked, it’s not a strategy
Contact
Send phase + goal + timeline. I’ll tell you fast if it’s a fit.